Privacy Policy

Apothecary Fitness
Effective Date: October 8, 2026

Apothecary Fitness ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when visiting our website, registering for a membership, using our facility, or communicating with us.

This Privacy Policy explains how we collect, use, store, and protect your information, including information collected through our SMS messaging program.

1. Information We Collect

We may collect personal information when you visit our website, inquire about our services, register for a membership, or communicate with us.

This information may include:

• Name, email address, phone number, and mailing address

• Membership registration and account information

• Billing and payment information processed through our payment providers

• Class registrations, appointments, and event participation

• Communications and customer service inquiries

• SMS messaging preferences and consent records

• Website usage information, including cookies and technical data

We collect information directly from you and, where applicable, through service providers that support our business operations.

2. How We Use Your Information

Apothecary Fitness may use collected information to:

• Create and manage memberships and customer accounts

• Process payments and administer billing

• Provide facility access and membership services

• Respond to questions and customer service requests

• Send membership reminders, appointment notifications, and facility updates

• Communicate promotional offers and special events when you have opted in

• Improve our website, services, and customer experience

• Maintain facility security and prevent unauthorized access

• Comply with applicable legal obligations

3. SMS Messaging and Mobile Information Privacy

Apothecary Fitness may offer SMS messaging for membership communications, customer service, facility announcements, appointment reminders, and promotional messages.

By voluntarily opting in to our SMS program, you consent to receive text messages related to the messaging categories you selected.

Mobile information sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

SMS consent protection: All other categories of personal information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties for their own marketing purposes.

We may provide mobile information and SMS consent records to service providers, including our messaging platform, solely as necessary to deliver messages, maintain the service, and comply with applicable requirements. These providers are not authorized to use this information for their own marketing purposes.

Message frequency varies. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP or contact us through our website.

Consent to receive marketing text messages is not required to purchase a membership or use our services.

For additional information, please review our Terms of Service at:

https://apothecaryfitness.com/terms-of-service/

4. Information Sharing and Disclosure

Apothecary Fitness does not sell personal information to third parties.

We may share information with trusted service providers when necessary to operate our business, including:

• Membership management and billing providers

• Payment processing services

• Website hosting and technical support providers

• Email and SMS communication platforms

• Security and facility access management providers

These service providers receive information only as necessary to perform services on our behalf, subject to applicable privacy and confidentiality obligations.

We may also disclose information when required by law or to protect the rights, safety, and security of our business, members, or others.

5. Payment Information

Membership payments and purchases may be processed through third-party payment providers.

We use payment processing services designed to protect financial information. Payment information is handled according to the applicable payment provider's security and privacy practices.

6. Cookies and Website Analytics

Our website may use cookies and similar technologies to support website functionality, remember preferences, and understand website usage.

You may adjust your browser settings to limit or disable cookies. Certain website features may not function properly if cookies are disabled.

7. Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, misuse, loss, or disclosure.

However, no electronic storage or transmission system can be guaranteed to be completely secure.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain membership records, comply with legal requirements, resolve disputes, and enforce our agreements.

SMS consent and opt-out records may be retained as necessary to document messaging preferences and compliance.

9. Your Privacy Choices

You may contact Apothecary Fitness to request access to, correction of, or deletion of your personal information, subject to applicable legal and operational requirements.

You may unsubscribe from promotional emails using the unsubscribe link included in those communications.

You may opt out of SMS communications by replying STOP to a message.

Mobile opt-in information, including phone numbers and SMS consent, will not be shared with third parties for marketing purposes. We use it only to send the messages you asked for.

10. Children's Privacy

Our website and online services are not directed to children under the age of 13.

Information relating to minor members is collected through a parent or legal guardian when necessary to administer memberships and facility access.

We do not knowingly collect personal information directly from children under 13 through our website without appropriate parental consent.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, services, or legal requirements.

Any updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy, your personal information, or our SMS messaging practices, please contact:

Apothecary Fitness
Danville, Indiana
Website: https://apothecaryfitness.com